Our process knows two stages: exploration and validation. In the first stage we learn what keeps your customers up at night, what needs are unfulfilled, and how technology can help us to disrupt the status quo. In the second stage we design concepts for these opportunities and iteratively learn about experience, technology, and market. The outcome is validated concepts: blueprints for your next product, service, or venture.

Innovation Brief

Discover

Vision & Opportunities

Validate

Validated Concepts

Innovation Brief

Every project starts with a concise innovation brief that addresses the challenge at hand. What is the desired future and what keeps us from getting there? Creating a brief takes thourough questioning, but when well-formulated it gives focus and flow throughout the project.

Discovery Phase

To design for the future, you need to understand the present. We employ a wide array of research methods to learn, but we use one straightforward process to convert findings into actionable knowledge. Findings are generalised in insights, and insights are combined into opportunities. This process is facilitated by the research tool we developed. This tool allows to trace back opportunities or insights to the original observations.

Vision & Opportunities

After the research, we set the stage for designing concepts. Central to this is a concise vision; an informed statement on how we can defy the status quo. The selected opportunties provide actionable starting points to start developing ideas.

Validation Phase

An idea is just an idea, until you put it in the hands of actual people. We have master the craft of prototyping and testing in iterations; or how we like to call them: sprints. With each sprint we define critical assumptions on what makes the concept work and develop the right prototype to learn about that particular aspect.

Validated Concepts

The ultimate outcome of our collaboration is a validated concept: a concept for a new product, service or venture - tested and proven for its desirability, viability and feasibility. A validated concept is ready for hand-over to developers, or pitching to investors or approval from stakeholders in your organization.